Day: December 17, 2018

The Importance Of Directories For Companies

We know that it is essential that our page appears in search engines if we want to find us on the Internet, so when we have finished, we usually go to the pages of the major search engines (Google, Yahoo, MSN) and add our page to them. 

What not everyone knows, especially those who are not familiar with web positioning, is that it is also important to appear in Internet directories, search engines take these directories very seriously and being in one of them will provide us with a proper Positioning.

Based on records of suppliers from the different markets of national and international industries, the Empresas Chile Directory is born, digital edition 2017 is an updated publication with all the information to view online, or download the complete version on digital paper.

Directorio Empresas Chile is, therefore, a reference within the Internet directories and its 2017 digital edition, completely updated, will soon appear in the online download platforms, with a complete registry and commercial information of the registered companies that will allow you to obtain new business and get important projects that achieve their execution.

Since always the local directories have had major importance in the local SEO strategy of any business especially to improve local relevance, but the advantages of the directories do not affect our business only in this regard.

For Google the owners of local businesses are not the most reliable source to take data, so they have always preferred the information of aggregators or more “trustworthy” directories such as Yelp or Yellow Pages, from where they make a lot of information from local businesses. To the point of creating thousands of business cards even if their owners do not even know it. That’s why most of the listings in Google Plus Local are not yet claimed.

In this trust that Google has in the directories, preferably in some lists, lies the importance of using and keeping our business data updated on these platforms, since otherwise, Google can change information from your business card in Google Plus Local if you consider that your data is not consistent enough.

Along with the data that Google has changed on its initiative and ignoring the data that we have provided previously, will show a small text of “Updated.”

Therefore, if your business changes services, location, decoration … remember to update all the information -photos included- in all the directories where it appears because otherwise there is a risk that Google will never update the data and your customers see wrong information about your business.

How To Promote Your Business Locally

The Internet has changed the concept of a traditional company, of that there is no doubt. The ‘lifelong’ businesses have been forced to modernize to be competitive, opening up to previously unknown routes, such as e-commerce. ‘Adapt or die,’ according to Darwinian philosophy. The risk for entrepreneurs is, precisely, to do nothing.

If we refer to purely local businesses, digitization is almost obligatory. A neighborhood store, a pharmacy or an electrician, for example, can only sell their products or services in a specific geographical area, mostly. That is the reason why it is so critical that people who are close to these types of companies can quickly locate them. That’s where local marketing comes into play.

Local searches are the gateway to our business for many users who are close to us. To reach them, you have to start up different actions, from web geolocation to segmented advertising campaigns.

The Web, Our Starting Point

The website of a business is the best commercial you can have, but you have to put it to ‘work’ on a certain area. Every site must reflect all the location data: full address, telephones, time, interactive map with connection to the user’s GPS, etc. This is what is known as the NAP system (in English, Name Address Phone ), which seeks consistency in contact data. These should be the same on the web, but also in other directories and sites relevant to the sector. If there is no uniformity, search engines (and customers) will find it much harder to see our company. Look, you do not have to be repetitive either. If we put the city again and again in each of the meta tags of the page, for example, our positioning will be penalized.

Apart from the NAP, to improve the SEO of our website locally, we must not forget to start other actions on page, such as the optimization of images and titles, the review of content or the development of a responsive design.

The Local Directories

A quick way to improve our positioning at the local level is through the presence in local lists, such as Google My Business, which provide users with summary and straightforward information about our business. The creation of the profile is a quick task, and will usually require that we indicate the name of the company, the address, and the telephone number, as the most important points. Then we can add photos, links to our website, etc. Google locations, for example, also ask for verification, to verify that the establishment serves at the address indicated.

Presence in directories such as Bing, Yahoo! and Google can be completed with profiles on review sites, such as Yelp or Tripadvisor. Remember: in all of them, the information that we show must be updated. Otherwise, we will create confusion.


Videos position, attract traffic and favor engagement with users. What happens is that they are not yet fully established in the local marketing strategy of many companies. However, a 30-second video clip can be more useful for our business than, say, a post. The production process is more expensive, indeed, but it can also be more profitable.

YouTube is the second most used search engine in the world, and the videos that we upload there will also be in the organic results of Google. This allows our business to acquire undeniable potential visibility.

To properly position our videos, we must proceed from a previous study of words and, Next, before uploading our work to YouTube, we must optimize mainly these three points: title, description of the video and labels. We can add our keyword in those sections, but we must try not to force its inclusion.

Advertising Segmentation

The payment option to position our local business in the top positions of the rankings is in search engine advertising. In such a defined geographical area, it is essential to resort to personalized advertisements with the name of the city, postal code or the contact buttons of the nearest company. By this way, the user is given with direct information and the search time is reduced.

Recall that, both in SEO and SEM, all part of a previous study of the keywords and, locally, the competition for the best keywords is higher. The important thing is that our ads correctly insert the physical address of the establishment so that the user places us geographically. Advertising can also help us to give out specific promotions directed directly to our close public. This also applies to campaigns and sponsorships we can do on social networks, where the possibility of segmentation is complete.

The significant disadvantage of local businesses is at the same time its strong point: they are directed to a closed market and very specific, but close. We must always hold that in mind, and take advantage of all available digital resources so that our public can get to know us. This includes, as we have already mentioned, the use of different resources, from online advertising to directories. Everything is valid for our SME to get a preponderant position in their immediate environment.